Social Media

Social Media is not an exclusive marketing or communication function.
Digital Social media does not replace traditional digital communication or even traditional mass media advertising…it only extend the communication paradigm and plays a lead role in consumer engagement, activation and dialogue
Like any communication tool, digital social media works best when it is synergistic with other communication efforts, online/offline or both
Social Media Communication essentially comprises of two significantly different approaches; Online Reputation Management and Social Media Marketing
While Online Reputation Management directly addresses negative and disruptive consumer sentiments, Social Media Marketing creates higher decibel of Positive buzz in order to drown out negative voices

Posts tagged Social Media